Case study · Healthcare and dental
A website and social media for a Charlotte dental practice
Engel Dental Center is a general, cosmetic and advanced dentistry practice in Charlotte, North Carolina. We designed and built its website and handle its design work and social media.
Project snapshot
- Client
- Engel Dental Center
- Industry
- Dental practice (general, cosmetic and advanced dentistry)
- Location
- Charlotte, North Carolina, USA
- Services
- Website design and development, design, social media
- Platform
- WordPress with Elementor
- Live site
- engeldentalcenter.com
Patients choose a dentist before they call
New patients compare practices online. They check the treatments offered, read what other patients say and look for an easy way to book. Implant and cosmetic patients look harder, because the cost and the commitment are higher.
The job
- Present general, cosmetic and advanced dentistry clearly
- Show real patient results and stories
- Make booking the next step on every page
What we did
Three service groups. General Dentistry, Cosmetic Dentistry and Advanced Dentistry, each with its own treatments listed.
Smile makeovers. A before-and-after section shows patient results.
Patient stories. Testimonials sit in dedicated "Our Patient Stories" and "Hear from Our Patients" sections.
Booking. "Book an Appointment" buttons on the homepage, and a New Patient Form in the main navigation.
The practice and its dentist. About, Meet Dr. Engel and Our Facilities pages introduce the practice.
The Engel connection. The homepage explains the practice's link to Engel Institute.
Design and social media. We handle the practice's design work and social media.
Where it stands
The site is live.
Running a healthcare business in the UAE?
Patients compare clinics on their phones before they call. We build sites and campaigns that answer their first questions, keep claims to what you can support and make booking the next step.