Case study · Healthcare and dental
Eleven years of marketing for a multi-location dental group
FRESHDental runs dental practices across the Charlotte region of North Carolina, including Concord, Gastonia, Harrisburg, Hickory, Huntersville, Park Road, Cotswold and Indian Trail. For 11 years, gang&lani media handled its brand, design, website, social media, lead generation and promotional merchandise for every location.
Project snapshot
- Client
- FRESHDental
- Industry
- Multi-location dental group
- Location
- North Carolina, USA
- Services
- Branding, design, website design, development and maintenance, social media, lead generation, promotional merchandise
- Engagement
- 11 years, all locations
- Live site
- freshdentalnc.com
Dental groups grow one neighbourhood at a time
Patients choose a dentist close to home. They search locally, read reviews and book with the practice that looks trustworthy. A group with several offices needs each location to win its own local patients while the brand stays the same everywhere.
The job
- Build one brand across every location
- Run the website that serves all of them
- Bring in new patients through social media and lead generation
- Keep every touchpoint on brand, down to the merchandise
What we did
Branding. We created the FRESHDental brand, including the logo.
Website. We designed, developed and maintained the group's website.
Design. We produced the group's design work across print and digital.
Social media. We ran social media for the practices.
Lead generation. We ran lead generation to bring in new patients.
Promotional merchandise. We designed the group's branded merchandise.
All locations. The work covered every FRESHDental office.
Where it stands
In its Clutch review, FRESHDental said the work exceeded its goals and that the practice became the top dental office in search.
Client review
"They have friendly, kind, and supportive staff."
Angelica Zesati, Practice Manager, FRESHDental
Running a healthcare business in the UAE?
Patients compare clinics on their phones before they call. We build sites and campaigns that answer their first questions, keep claims to what you can support and make booking the next step.