Case study · Nonprofit
Branding and digital strategy for an anti-slavery organisation
International Justice Mission works to end slavery and human trafficking. For IJM Canada, we delivered branding and brand strategy, an event concept and logo, event content and digital strategy.
Project snapshot
- Client
- IJM Canada
- Industry
- Nonprofit (anti-slavery, anti-human trafficking)
- Location
- Canada
- Services
- Branding, brand strategy, event concept and logo, content marketing, digital strategy
- Timeline
- March to November 2022
A cause has to reach people who already support many others
A nonprofit event has to reach supporters who already care about many causes. Its branding and content decide whether people stop, understand the issue and act.
The job
- Amplify the organisation's reach
- Create the concept, logo and content for an upcoming event
- Support its digital strategy
What we did
Branding and event concept. We developed the event concept and designed its logo.
Event content. We developed the content for the event.
Digital strategy. We delivered content marketing and digital strategy.
Where it stands
In its Clutch reviews, IJM Canada said we translated its ideas into branding and content that expanded its reach, and that internal stakeholders were impressed with our creativity, professionalism and digital marketing.
Client review
"They went above and beyond in delivering their tasks"
Anu George Canjanathoppil, CEO, IJM Canada
Running a nonprofit or social enterprise in the UAE?
Supporters want to understand your cause quickly and see where their help goes. We build brands and content that make the case.